Lauren Fix, The Car Coach® is a nationally recognized automotive expert, media guest, journalist, author, keynote speaker and program host. A trusted car expert, Lauren provides an insider’s perspective on a wide range of automotive topics and safety issues for both the auto industry and consumers. Her analysis is honest and straightforward.
Lauren is the National Automotive Correspondent for Newsmax, the automotive expert for The Weather Channel and Inside Edition. She also cohosts a regular show on ABC.com with Paul Brian called “His Turn - Her Turn” and hosts regular radio segments on USA Radio – DayBreak and Trending Today shows. She is The Car Coach columnist for Parade magazine, Forbes and NewsMax.
Lauren currently serves as President, Board Member and Juror for the esteemed North American Car, Utility & Truck of the Year Awards, World Car Awards Jury, Car Advise advisory board member and is a Board Member at the Transportation Museum and Frank Lloyd Wright Gas Station Museum.
She is the president and founder of Automotive Aspects, Inc., a consulting firm with a wide range of multimedia services, including media consulting, broadcast messaging strategy, public relations and television production.
Lauren is the author of three books: Lauren Fix’s Guide To Loving Your Car (St. Martin’s Press), Driving Ambitions: A Complete Guide to Amateur Auto Racing, and The Performance Tire and Wheel Handbook.
Lauren’s extensive broadcast experience includes Oprah, Good Morning America, The View, TODAY, 20/20, The Early Show, CNN, CNBC, FOX News, FOX Business, NewsMax, MSNBC, HLN, TBS, Weather Channel, Fox Weather, DIY, Inside Edition, Live! With Kelly and Ryan, ESPN, TBS, Discovery, Speed and NPR, to name a few. Lauren previously hosted four seasons of Talk 2 DIY Automotive on the Do-It-Yourself Network (DIY), was the National Automotive Correspondent for Time Warner Cable and hosted Female Driven on Lifetime TV.
Her articles and advice have appeared in USA Today, Good Housekeeping, Redbook, eBay, Women’s World, Esquire, First for Women, InTouch and Self. She has also contributed content to MotorTrend, TruckTrend, Hot Rod, Car Craf and many automotive publications and was recently named a contributor to Forbes.
Lauren is a member of the Society of Automotive Engineers (SAE), the Society of Automotive Analysts (SAA) and is an ASE (Automotive Service Excellence) certified technician. In addition to being a leader in positive consumer awareness and the automotive industry, Lauren is often asked to speak to groups around the world about her success in marketing, motivation, entrepreneurship, parenting and other lifestyle topics.
Lauren Fix was inducted into the National Women and Transportation Hall of Fame in 2009. Other honors include the 2015 WIN Award, 2013 SEMA Business Network “Mentor of The Year”; SEMA Business Network 2012 Woman of the Year; and Car Care Council “Automotive Communications Awards” in 2012, 2013, 2014, 2015 and 2016. She was 2008 Automotive Woman of the Year and 2010 Woman of Distinction – Entrepreneur winner.